Case study: +32% upsell revenue on wedding galleries
Who is Ania?
For six years she has shot weddings and lifestyle work, selling packages with 100 or 200 included images. When couples wanted more, the process was messy: endless email, ad-hoc bank transfers, and manual counting.
The problem: money left on the table
With five hundred picks on the table, couples often fell in love with two hundred and fifty — then capped themselves at two hundred because pricing friction made upgrades feel “not worth the hassle.” That left roughly 500–1000 PLN per job behind.
The PixiProof workflow
Last season she moved proofing into PixiProof with:
- 200 images included in the package
- 15 PLN per additional frame
What changed psychologically?
On the 201st selection the UI quietly says “Added one extra image — cart: 15 PLN.” Emotionally charged picks kept going. At 240 frames the running total showed 600 PLN of overage — no awkward negotiation, just a checkout-style experience.
After one season (20 weddings)
- Upsell revenue: +32%
- Time quoting / invoicing: ~90% less busywork thanks to summaries
- Client feedback: “It felt like shopping a nice online store.”
The right proofing UX is not vanity — it is margin. Stop financing indecision with your calendar.